Customer Loyalty Sweepstakes
In an effort to attract customers, many restaurants distribute "Buy One Get One Free"offers.
When you offer a customer two dinners for the price of one your profit margin is reduced by 50%. This is a very expensive and inefficient marketing plan
A better idea would be to thank your existing customers with a chance to win $100 Gift Card when they return to your restaurant in the next 30 days.
The restaurant gives each of their customers that spends over $40 a scratch off card that is redeemable for a FREE gift card with a value of up to $100 on their next visit, Every customer is guaranteed a gift card with minimum value of $10.
The participating restaurant would receive 5,000 scratch off cards per month for 10 months at a cost of $400 per month The profit to the marketing agent would be would be $1,000.
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